The Infographic is Dead

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Pete: That's a bold statement.

Me: Isn't it?

Pete: I mean, when you say 'dead', what do you mean? Dead as in dead?

Me: Not exactly. There are some exceptions.

Pete: Such as?

Me: Infographics that appear in print still have legs. For seminars that sort of thing. But the infographic that are graphic rich containing walls of small font words is dead, deceased, departed, expired...

Pete: OK, I got it.

Me: Defunct, bought the farm, checked out, doing a Beethoven

Pete: Beethoven?

Me: Decomposing.

Pete: Nice.

Me: Yeah. Put it this way. In Hong Kong, more people watch TV on their phones than on an actual TV. Imagine that? All those big screens cluttering up the household are redundant.

Pete: Yeah, so?

Me: Hong Kong has a 250 percent mobile penetration rate too. What does that tell you?

Pete: There's a lot of mobile phones?

Me: I've got three myself. I've also got a festival phone.

Peter: A what?

Me: A cheapo phone so if I lose it out walking or at a concert, my real phone is sitting at home.

Peter: Ah. And I suppose all those taxi drivers with ten or more mobiles sitting on their dashboards, add to the total, yeah?

Me: Yeah. You're getting it.

Pete: Getting what?

Me: We are a mobile society. No one has time. If it's in print, then OK. But online? Nah, it's dead. Dead as doornail. Dead as a doorknob. Dead as a dodo. The big trend is live streaming video.

Pete: What's that got to do with infographics?

Me: Haven't you been listening? The appetite for video is more than ever before.

Pete: Yeah, so?

Me: The videographic is alive and kicking. If it's moving, it's watchable and shareable.

Pete: It's a pretty bold statement.

Me: Isn't it?